Why Having a Website Is Quintessential For Business Success
A small business is an independent organisation with less than 500 employees. Most start-ups that are usually technologically driven, fall under this category of small businesses. With internet making the world a global village surprisingly not all small businesses have an active website to conduct business. Often, irrespective of the size and scope of work, having a website is considered a key to modern day marketing best practices. DMAG Marketing, the leading website developing company and Digital Marketing agency in Pune, talks about why having a website is quintessential to the success of a business in today’s day and age.
A face to the name –A website is the face of a company in the digital world. It gives a sense of reliability and renders professionalism to the brand. With most people checking facts and doing a background search online, irrespective of the quality of goods and services provided, a company that does not have a website is often deemed dubious and more often than not, struggles to prove its own existence in the virtual world.
First Point of Contact – As a practise most people look up the internet to know more about a company’s offerings. In such a situation, the website is often their first point of contact in the digital space. Not having a website results in losing a potential client which is the easiest route to disaster.
Bigger reach, wider markets – Online shopping has grown exponentially over the last decade. Shoppers buy everything from clothes to cars and groceries to gadgets at the click of a button. With convenience and flexibility, wider choices and 24*7 open markets companies have no starting and closing time for doing business. A website can be accessed almost anywhere at anytime, increasing the reach of potential customers and widening the scope of markets globally.
Customers are online – Statistics prove that more and more customers are going mobile. They’re finding businesses on their smart phones – and are most likely to find and patronise you if you have a decent website optimised for local searches. The conversion rate of lead to sale is more than 50% in this situation. With consumers being online they want businesses to be online as well.
Value-for-every-penny Marketing Tool – A website is working 24*7, 365 days a year. It is marketing your products, giving information and satiating the demands of enquiry. Unlike any other marketing tool a well-made website gives effective results that translate into large number of enquiries and conversions. So, a small one-time development cost is inconsequential to the number of benefits a website gives over time. A website is nothing short of an investment for your business capabilities that can be reaped in both the short and long run.
At DMAG Marketing, we respect the limited financial budgets of small businesses and create a website that customises their smallest requirements in a financially effective manner. As the leading website developing company in India, we are committed to support local businesses and be a part of your growth.
Let us help you expand your business!