Search Engine Optimisation (SEO) is the key to a business growing by leaps and bounds in the digital space. It works towards creating robust and user-friendly websites that rank higher in search engines, augmenting interest among potential customers, driving traffic, generating enquiries and boosting sales. All thanks to technology the whole world has turned into a global market. With geographical boundaries becoming irrelevant businesses have an exponential bank of potential customers to serve. This also poses a big challenge for them in the form of stiff competition from across the globe. No wonder, companies are in a constant tussle for higher brand visibility and the ones who make it to the top of the search engine pages are ruling the roost today. DMAG Marketing, the best Digital Marketing Agency in Pune, talks about the top 4 reasons why start- ups, irrespective of the industry or scale of operation, cannot survive without SEO in their business.


  1. SEO pulls Organic and good quality Traffic

People across the world are using search engines to find answers. Search traffic is already your potential customer who is interested in your products and services. An investment in SEO services can place your company on the top of search engine listings and “pull” traffic to your business. You business now does not have to rely on “push” strategy of advertising and persuading potential audience to visit your website. A business website that brings organic search is considered superior and enjoys a higher possibility of engagement or engagement. Besides, SEO also helps your website get much better visitor referrals.

2. SEO builds credibility and trust

People look up to Google, Yahoo and Bing to find answers for almost everything under the sky. They trust the information available on such search engines. Thus by being highly visible on the top pages of Google has an immediate positive effect of people believing in your business. A trusted resource by Google and other search engines undoubtedly favours a brand. And this can be achieved through high quality SEO.

 3.  SEO reduces the per acquisition cost

SEO is absolutely free of cost where the possibility of customer conversion is also very high. Driving customers to your website can be a very expensive proposition if relied on paid advertisements and promotions. Thus, research says that converting customers through SEO is far less expensive than advertising to acquire customers. Of course you need the services of an experienced SEO specialise company.

  1. SEO enhances User Experience

Lots of things done right ensure high listings in Google and other search engines. User experience is one of them. Google identifies websites on the basis of user experience and categorises them as favourable or unfavourable.  Websites that offer high quality user experience where customers can navigate through the site and find what they want easily greatly spur the success of such a business. Top quality SEO works towards enhancing user experience, leveraging it towards building a favourable brand image.

So, if you’re a start-up that’s looking to scale higher on the latest Google listings get in touch with us now! We’re DMAG, the best SEO services and Digital marketing service providers in Pune.

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